I often make the argument that even if you don’t believe you have anything of value on your website, bad things can still happen. So, what exactly does this mean? Well, it’s not going to be the end of the world but having your website defaced or infected with malware is certainly not going to be a pleasant experience. Here are some negative side-effects:
People (especially your customers) are going to think you don’t take your web presence seriously. Will people want to transact business with you – or even visit your website – if they don’t know what to expect and how they’re going to be impacted?
Your website could go offline (or made hard to find) either by the attacker, your Internet service provider or even Google, Bing, and other search engines.
Your email address or entire domain could be blacklisted by spam filtering services making it very difficult for legitimate customers and others to contact you.
You’re going to have to take time to fix the problem. Be it cleaning up malware or re-doing your web pages, it will likely involve data backups and calls for tech support. Do you have a few hours (or days) to spare? Do you even have a good backup?