Austin, Texas, April 20, 2020 – Acunetix, the pioneer in automated web application security software, announced today that it has selected Alpha Generation as a distribution partner in the United Kingdom. Resellers will have the opportunity to sign up with Alpha Generation as an Acunetix reseller. Acunetix resellers will enjoy the same level of development, sales, marketing, and technical support as Alpha Generation.

“We are looking forward to working with Alpha Generation and believe our alliance will further strengthen our presence in the UK market,” said Kevin Abela, Vice President of Global Channel Sales for Acunetix.

“We have seen a growing demand for security solutions among UK companies due to stricter requirements for data protection and privacy,” said Stuart Reay, Managing Director, Alpha Generation Distribution Ltd. “We believe Acunetix is a great addition to the range of innovative solutions we offer to help companies stand out when it comes to web application security.”

In addition, to support the organizations that are responding to the COVID-19 pandemic, Acunetix is offering a complimentary Acunetix Premium license to protect them from malicious web and network hacking attempts. Eligible organizations are those that are supporting the COVID-19 response, whether they are government entities, medical equipment providers, news providers, vaccine research, medical research, patient care, hospitals, emergency first responders, food delivery, and more.

About Acunetix

Acunetix is a global web security leader and the first company to build a fully dedicated and automated web vulnerability scanner. Over 4,000 companies worldwide trust Acunetix to protect their assets, align with their policies, and integrate with the development lifecycle. Acunetix brings an extensive feature-set of automated penetration testing tools, enabling security analysts to perform a complete vulnerability assessment, and repair detected threats. With global headquarters in Malta and North American headquarters in Austin, Texas, Acunetix customers include many Fortune 500 companies and include banking, education, healthcare, government, defense, and technology industries. For more information, visit

Click here for more information on the Acunetix partner program

About Alpha Generation Distribution Ltd

Alpha Generation Distribution is part of the QBS Technology Group providing value-added distribution to the UK IT channel. Founded in May 2013, it has a strong background in IT distribution and specializes in proactive security solutions. Alpha Generation works on a foundation of product knowledge, channel building, marketing support, and personal expertise to deliver tangible value to the channel. For more information, visit

Media Contact:

Jodi Bart Holzband
Classic Bart PR + Communications for Acunetix

Dale Schembri
Partner Marketing Manager
Dale Schembri is a Partner Marketing Manager, forming part of the channel team at Acunetix. He is passionate about new technologies and gadgets, and has been working in the IT B2B industry for over 5 years.